UA HOVR LIFTS YOU UP
WE HAD ONE GOAL: ATTACK GRAVITY.
YOU'VE NEVER FELT CUSHIONING LIKE THIS BEFORE. ZERO GRAVITY FEEL & ENERGY RETURN
We wouldn’t let a thing like gravity slow us down. So we created a totally new kind of foam and wrapped it in a compression mesh Energy Web. It’s not only soft enough to absorb impact, but also returns energy and pushes you back up. We called it UA HOVR because it actually feels like zero gravity.
Under Armour, 1. Gravity, 0.